Alicia Stoll graduated from Vici Capelli Beauty School in 2007 and has spent years refining a signature approach to beauty rooted in artistry, intention, and elevated detail. Returning to the industry full-time in 2015, she became known for creating effortlessly polished, lived-in color designed to feel both luxurious and wearable.

Specializing in lived-in blondes, dimensional brunettes, luxury color, corrective color, men’s grooming, and lash services, Alicia approaches every guest with a highly personalized experience centered around communication, trust, and customized beauty. Her work is designed to enhance natural features while maintaining softness, longevity, and effortless sophistication.

Inspired by modern bohemian aesthetics and refined spa-like luxury, Alicia has intentionally cultivated an environment that feels calm, welcoming, and thoughtfully curated. Every appointment is designed to offer more than a service. It is a moment to unwind, recharge, and indulge in beauty with intention.

At the heart of her work is the belief that luxury lives in the details. From the consultation to the final finish, every element is carefully considered to create an experience that feels elevated, personal, and uniquely yours.